Municipal Elections

Voting for animals in 2018

In 2018 some municipalities have opted to reform how they elect local councillors.  They’ve cast aside the “first-past-the-post” electoral system and have adopted the “ranked ballot”.

Jordan Reichert represents an unprecedented opportunity to help protect animals and the environment.  He is running his own independent campaign in the B.C. municipal elections, in Victoria.

Provinces considering adopting modern, democratic electoral systems give APPC a real possibility to elect legislators, as has happened in other countries like the Netherlands where the Party for the Animals holds five seats in the National Parliament.

APPC was formed so that we could campaign for animals and the environment when it matters most to politicians:  during elections.  Like it or not, it’s mostly politicians who decide the fates of animals and the environment.  Only at election time can we hold them truly accountable for their decisions.

Our campaign strategy has been to reward or punish legislators and parties for their animal and environmental protection records.  Since 2005, we’ve helped good candidates win and made poor candidates lose by targeting swing ridings, where the margin of victory historically is less than 5% of the vote.  We give voters advice about who to vote for to best help the animals and the environment.  Often, enough people take our advice to determine the winner.

A win in a municipality will have positive ramifications far beyond the city, since many federal and provincial legislators begin their careers at the municipal level.  Jordan’s work as a Victoria city councillor would show voters across Canada that legislators like Jordan can both advance animal and environmental protection issues and be tireless advocates of the best kind for the constituents.

How You Can Help

1. Learn more about Jordan and his campaign by visiting

2. Give today and join our efforts to give animals a voice in 2018.

3.  If your municipality is using ranked ballots, consider becoming a candidate!

“In Canada animals are defined as property under the Criminal Code, they lack recognition as contributing members of society, and their forms of communication are invalidated as of a lesser kind than human communication in normative social discourse. Despite all this, they are a deeply embedded citizenry that is given little to no voice or representation at any level of government. I intend to raise these issues during the municipal election, demonstrating that we are all connected and all deserve respect and protection from exploitation and abuse.” -Jordan Reichert