Born and raised in Victoria, B.C., Jordan is an animal advocate, activist, and vegan community organizer in his home town. In the fall of 2015, he ran in the Canadian federal election in his hometown of Victoria, B.C. for APPC. He is a founder of the Victoria Horse Alliance and runs a number of organizations including the Vancouver Island Vegan Association, Island Animal Liberation, and Victoria Animal News. He has been employed at VIHA for the past 7 years and continues to helping people experiencing mental health and addiction issues through their recovery.
In 2014, Jordan graduated with distinction from the University of Victoria with a double major in Sociology and Philosophy. He has written numerous papers, blogs, and given public presentations on the integration and struggles between animals and society. As well, he regularly volunteers his videography, photography, graphic design, and editing skills to local environmental, social justice, and animal advocacy organizations in need of pro-bono support.